The practice was struggling with low case acceptance rates for cosmetic procedures. Patients would come in for consultations but rarely commit to treatments, leading to wasted chair time and lost revenue.
We implemented a comprehensive pre-qualification funnel that educated patients about cosmetic benefits, pricing, and expected outcomes before their consultation. This included targeted ads, educational landing pages, and automated email sequences.
The main challenge was shifting the practice's marketing approach from general awareness to intent-based targeting. We also needed to build trust with patients who were skeptical about cosmetic procedures.
+46 new bookings in just 60 days, 3x improvement in case acceptance rate, and a 40% reduction in no-show appointments.
The clinic faced consistently empty chairs during mid-week days, particularly Tuesday and Wednesday. This led to underutilized staff and significant revenue gaps.
We developed targeted campaigns specifically for hygiene appointments and implemented an automated recall system. The campaigns highlighted convenience and availability of mid-week slots with special incentives.
Breaking patient habits was difficult—most preferred Monday or Friday appointments. We had to reframe mid-week visits as the 'smart choice' with shorter wait times and more personalized attention.
92% schedule utilization achieved, mid-week slots now consistently fully booked, and overall monthly revenue increased by 28%.
The practice was spending heavily on broad digital advertising campaigns with diminishing returns. Cost per acquisition was climbing while conversion rates declined.
We overhauled their targeting strategy with precise geo-targeting, intent-based keywords, and conversion-optimized landing pages for each location. We also implemented call tracking and attribution to measure real ROI.
Coordinating marketing efforts across multiple locations while maintaining brand consistency was complex. Each location also had unique competitive landscapes requiring tailored approaches.
40% reduction in wasted ad spend, 2x increase in booked appointments, and clear attribution showing which campaigns drove actual patient visits.
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